A new era is upon the former Chicago Fire SC.
Under new ownership, the new Chicago Fire FC will be wearing a new logo and will be playing in a new stadium, with games looking to be played in Solder Field for the 2020 season.
The story behind the new logo is “At the center of our badge, the Fire Crown — with flames inverted to become a crown — tells the story of a dramatic rebirth, and how it became the legend of our city’s people. Bold, Brave, Big-Hearted. The same qualities that inspired Chicagoans to build a great world city from the ashes of the Great Fire, are still alive in every neighborhood, among some of the extraordinary people who call Chicago home. These are the people who make no little plans. They stand for Chicago, as we invite you to.”
At the end of the day, SC to FC is not a huge difference that is going to be a make or break for the club’s popularity among its fan base. What is going to be a difference to successfully rebranding the club is the performance of the team while their identity is reestablished playing at the iconic Soldier Field.
General manager Nelson Rodriguez knows that many improvements need to be made to the roster in order to remain competitive in the MLS, especially after missing the 2019 MLS playoffs.
The first and main priority of the organization is to maintain the high-quality talent that the team had last year. The club has already extended 2020 contract options on three of its players, Jeremiah Gutjahr, Michael Azira, and Fabian Herbers. It will be interesting to see the offseason moves the organization chooses to make, especially with the exit of former German National Team star Bastian Schweinsteiger, and forward Nemanja Nokolic, the 2017 MLS Golden Boot winner.
The Chicago Fire FC will start their 2020 season playing against the 2019 MLS Cup winners, Seattle Sounders FC away at Century Link Field, a true test to show how offseason moves will complement the rebranding of the organization.