Since we’re coming up quickly on Valentine’s Day, I figured I’d write about a pretty great love story. One for the ages really. This story has a very, very happy ending. This is the story of the love child of Cash App and 100 Thieves.
Once upon a time, there was a young esports organization known as 100 Thieves. They were an aspiring organization, with high hopes and grand dreams, but without a place to reach them! Along comes this dashing company, Cash App, who decided to help the young aspiring organization achieve just what it wanted! After many sessions of hot and steam………………..wait. *record scratch* This is going the wrong direction……………
Enter the 100 Thieves Cash App Compound. A historic facility in the making. Since their founding in 2017, 100 Thieves had yet to have a central location, where all their players can collide with the company itself in one area, until now.
Not only is 100 Thieves one of the most well-known, and loved for that matter, esports organizations, they now have the most state-of-the-art facility to go along with it. What better place to base the booming 100 Thieves apparel lines out of?
Located in Culver City, a section of Los Angeles, the building itself is a massive 15,000 square foot building. It houses the full organization of 100 Thieves, in addition to training facilities as well as content creation. This is a crucial addition to the organization, one that aims to help foster camaraderie and growth with their aspiring teams.
Matthew “Nadeshot” Haag, the CEO and Founder of 100 Thieves, has already created numerous videos of the inside of the compound, in addition to team events and fun games! Also, for those who know Nadeshot from back when he was a huge part of Optic, the facility is located with an address that starts with 6050, a throwback to the old Optic house where numerous memories were.
Coming at a steep, steep cost of $35 million, the Cash App Compound is arguably a massive risk for an esports organization. They’ll be depending on the organization staying afloat, as well as their teams to perform to keep people interested and invested. Luckily, 100 Thieves has a BOOMING apparel line, that quickly sells out within minutes of being available. In addition to that, they also have the two best gaming podcasts in “The Courage and Nadeshot Show” and “Selfmade”.
I’ve listened to the both, I highly recommend both of them. TCANS is hilarious and a great way to see the chemistry and comedy Jack “Courage” Dunlop and Nadeshot have. Selfmade is fantastic to listen to, and inspiring to boot, as it details how Nade got here, along with guests who can provide insight on how to succeed in life.
In addition to housing the setup for both of those, there are massive events that 100 Thieves is housing there now too. For example, this past weekend during the Super Bowl Halftime Show, 100 Thieves hosted a $500,000 Uno tournament. $500,000 FOR UNO. That’s insane, and downright fantastic.
Personally, I think this compound is amazing, and a smart move by the organization, as it will provide a means and a place to build what they’ve already successfully built even more. Kudos to Nadeshot and 100 Thieves for breaking the mold yet again and continuing to pioneer and shape the esports landscape.
thoughtsfromthebench.com 