Hey all, this is gonna be a pretty short article, not going to lie. There isn’t much to say on this topic anymore, but there is something to say when someone owns up to their mistakes.
Just about an hour and a half ago, BlizzCon 2019 opened up with their opening ceremony. For anyone who may not know, BlizzCon is an annual convention with Blizzard can showcase anything they might have coming down the pipeline and to build hype for them.
For instance, last year, they absolutely left as a sinking ship because of the Diablo Immortal trainwreck. Everyone was hoping for a Diablo 4 announcement, but instead got a Diablo mobile game announced! I mean come on guys, dOn’T yOu AlL hAvE pHoNeS?
Jokes aside, it’s a HUGE event every year. This year though, they were coming in with a giant looming shadow over themselves, with their absolute TRAINWRECK of a handling of the blitzchung situation. Surprisingly, that was the first thing they addressed.
Immediately at the beginning of the opening ceremony, J. Allen Brack, president of Blizzard, steppd out on to the stage to address the audience.
Now I’ve seen a lot of people come out and try to say this isn’t an apology. Quite frankly, I’m not sure how you can come to that conclusion. He doesn’t mention Hong Kong nor China, which is the base of the issue, I’m completely aware of this. You cannot expect someone to come out and make a stance on that issue when it’s not an issue he can address.
Blizzard and J. Allen Brack are in no way capable of affecting that situation, that’s the truth whether you want to accept it or not. To be honest, if Brack came out and sided with Hong Kong, he’d be immediately fired without a second of hesitation from Activision probably, since they control the board of Activision Blizzard.
Brack straight up said, “Blizzard had an opportunity to bring the world together about a month ago, and we did not.” He’s addressing that they made mistakes. He also said, “We didn’t live up to the standards we set for ourselves. We failed in our purpose. And for that, I’m sorry, and I accept accountability.”
That, right there, is addressing the Blitzchung situation. What, because he didn’t specifically say the name of the player and the situation? I bet any money Activision refused to let him name drop at all. He’s called out that they blew their chance at living up to their values as company. He’s owned that they moved too hastily and acted too quickly in their reaction and handling of the situation. THAT IS AN APOLOGY.
Regardless of the situation, as awful as it sounds, blitzchung DID violate the rules. What he said, he was not technically allowed to say. He should be punished, as it violates the rules he agreed upon when competing. It’s the severity and handling that was very, very wrong. Brack acknowledged that and apologized for how Blizzard handled it. I know everyone will jump on the bandwagon and say how it was a non-apology and how he should apologize directly to blitzchung and side with Hong Kong. Yeah, newsflash people, anyone who would decide to do that would be kissing their job goodbye. No way would he have been allowed to be up there if that was his plan. Not a single chance in the world.
I’m in no way dismissing Blizzard for what they did, it was wrong and this apology is entirely way too late. Regardless of that, this is an apology. This is Blizzard acknowledging what they did was wrong, and admitting that and stating that they will be better. He said actions will speak louder than these words. That they will, and I have faith that they will turn it around.
I don’t care what opinions people may have on this being a non-apology, because honestly at this point if you’re still out here ignoring that they’ve admitted their faults, then you’re blindly following a pitchfork and torch parade. Nothing short of Blizzard folding will appease you, and that’s a sad way to live. People deserve to redeem themselves sometimes, if they have the awareness to admit their faults and own up to their mistakes, then I don’t think it’s far-fetched to give them a chance to prove their learned from their mistakes. Don’t blindly crucify them when they’ve shown they at the very least may have learned.
I lied, this article is a lot longer than I expected, because as I was typing it, my passion for the situation came out in full force. Not everything is cynical, not everything is awful and fake. I in no way am a perfect person, I don’t think that type of person exists. Everyone makes mistakes and everyone has their own faults. I wouldn’t be where I am today if I wasn’t given chances to show that I’ve learned from my mistakes. You, the person reading this, I guarantee that applies to you as well. You probably wouldn’t be where you are if you weren’t given the chance to learn and make up for your mistakes.
There is good in this world, let people have the chance to show it.